Lansing: I dont know how long that may or may not take, but our emphasis right now is on our own internal digital strategy, digital production, digital storytelling. "What you really want to do is be connected to people that are consuming content on something they're holding in their hand, and aren't necessarily tied to a TV set on a wall or a radio in a living room," Lansing said. Lansing also spoke to Current about the challenges of implementing his DEI plans, the organizations financial outlook and his thoughts about the recent controversies at USAGM. Let's say, I was walking out of high school into college, I had no idea what I was going to do. Since then,. I'd say if there's anything that I focused on, and still am focused on during the pandemic, it is to make sure that whatever the situation is, we are supporting staff to do their best work, supporting them when they're having other challenges and making sure that we're attentive and tuned in to employees that need help, that need a break, that need to be heard, whatever that may be. And its tied to the same variables you would know yourselves, which is, how fast can the vaccines be deployed? Scripps Co., says whenever an economic slowdown appears imminent, marketing budgets get slashed. It really stretched me to understand that flexibility is a good thing. John Lansing - Quick Profile. John Lansing , CEO of NPR NPR President John Lansing '09 is Bellarmine's 2021 commencement speaker, Honorary Degree recipient April 22, 2021 NPR P. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+. Lansing: They were for general. ", He continued: "Citizens in countries from Russia to China, from Iran to North Korea, have been victimized for decades. Current: Do you have any examples of how digital operations would be integrated into divisions throughout the organization? Again, I think it's about getting it intertwined into everything we do. NPR maintains 17 national bureaus and 17 bureaus abroad. He promises NPR will build on its mission and values but adds, ""This will be a major loss." My story: npr.org NPR says it's cutting jobs by 10% as ad revenue drops And now in our budgeting were shifting some revenue for Michael to use that to promote and support our podcasts as they compete, as you note, with other large commercial businesses. Current: NPR and a group of stations started a pilot project around collaborative fundraising in 2019. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. It's not an extracurricular activity; it's fundamental to our business. Were they targeted to specific spending areas or just for general costs? But after the pandemic hit in mid-March, we got together with our cohort and said, Why wait 18 months? The only route to a successful engagement on this issue is to deal with it, to talk about it, and to take action. That was revised as a result. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation. So we took that very, very seriously. The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot.. Weve seen significant growth in Code Switch, in Louder Than a Riot, in Sam Sanders podcast [Its Been a Minute], in part because for the first time in a while, were really investing in marketing support for those podcasts. Michael was a senior marketing executive at Scripps for Food Network and HGTV and really brings a lot of media marketing expertise. Twitter: https://twitter.com/johnlansing. He is passionate about NPR's public service mission and the role of a free and independent media in a strong democracy. New podcasts Up First, Consider This and State of Ukraine sit on both sides. Leading the organization through it all is CEO John Lansing, a longtime media executive who has been on the job since October 2019. John Lansing is taking over for outgoing CEO Jarl Mohn, who has led the organization for . Within a few weeks, Lansing became convinced that projection would be unreachable. First, we're a nonprofit. Last year, the network booked $134 million in such corporate underwriting, a record built on strong growth in podcasting revenue in recent years. And as a CEO, and also as a white man, I want to know, how did you handle it when all eyes were on you? What is the outlook for the rest of the fiscal year? Board Memberships & Affiliations. There are over 1000 NPR Member Station signals broadcasting across the United States Just be tuned into our folks. The streaming platform Spotify paid nearly a quarter-billion dollars to buy the podcast producer Gimlet, founded by former staffers of NPR and other public radio outlets. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. The agency has an annual budget of $808 million. Lansing blamed a slowdown in advertising dollars. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. We need help now. So we began an intensive set of Zoom meetings that I attended, each one with a member station and a qualified potential donor. It puts a filter on that helps us explain even unpopular decisions, how they link to our mission. Others have waded into the podcast fray with a vengeance. As a subscriber, you have 10 gift articles to give each month. John Lansing will begin his term as President and CEO of NPR in October, 2019. How is it a priority? Ever since you started, you've been very vocal about it. When will that freeze be lifted? I think as a white man, I know and have experienced that feeling of trepidation on discussions on issues of race, because there's an inherent fear that somebody is going to have a negative point of view about you. hide caption. The first pillar is to expand the power of the national-local partnership into the on-demand future. Trump has notably praised authoritarian figures, including the leaders of North Korea, the Philippines, Russia and Turkey and has waged his own fight against journalists. Share Your Design Ideas, New JerseysMurphy Defends $10 Billion Rainy Day Fund as States Economy Slows, What Led to Europes Deadliest Train Crash in a Decade, This Week in Crypto: Ukraine War, Marathon Digital, FTX. Mr. Lansing, who began his career as a teenage cameraman at a television station in Kentucky, spent two decades at Scripps Networks. NPR takes only a few million dollars a year from federal sources for its programs. Mr. Mohn led the push into podcasting and helped stabilize the organization after years of management turnover and budget deficits. I just think we have a special and unique thing as a company. In 2017, Michael Oreskes, NPRs senior vice president for news, left after two women accused him of unwanted physical advances in the 1990s, when he was the Washington bureau chief of The New York Times. Current: Did anything else stand out to you in that survey that you believe needed attention and needs attention? Did you plan for this or did it kind of just happen? The ratings have tanked because all they talk about is race. So hes doubling down on lack of diversity, does that mean he wants his audience to reflect the other half of the country, the conservatives in flyover country? It shouldn't be on any journalists of color, or anybody of color, to have to go and 'solve this problem' in somebody's company. There was one the year before I was here, then this was the follow-up. Weve had a couple of significant anonymous gifts that have helped shore up our forecast for the coming fiscal year. And were pleased to work with them. During the depths of the Covid-19 pandemic, NPR was at risk of laying off staff when sponsors canceled their spots on the network, said John Lansing, NPR's chief executive. During that financial crisis, NPR shut down shows and laid off scores of people. How does the economy react to all of that? Current: What challenges have you faced in implementing your DEI plans? He is a member of the Quinnipiac University School of Communications Advisory Board and the National Board of Advisors of George Washington University's School of Media & Public Affairs. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. We still remain one of the top, if not the top, podcasters in America. John Lansing, a media executive with government broadcast and cable television experience, has been named by NPRs board to succeed its current chief, Jarl Mohn who announced the plan to step down after his 5-Year term ended. NPR, the public radio giant that employs hundreds of journalists, is about to get a new chief executive. Its my expectation that that will expand throughout the organization, so that everybody understands its everybodys job, and the accountability is going to be something that we measure and transparently report back out. Amazon, Google, Meta and Microsoft have announced more than 50,000 job cuts combined in just the past few months. We discovered in our most recent climate survey that that was an area that we needed to put more effort into. I hear that all the time. Your email address will not be published. Or persons of color who are in our organization that are hearing [about] a lot of activity but arent experiencing what they believe they should be experiencing in terms of a workplace where they feel like they can grow and improve their work and improve their careers. Notify me of follow-up comments by email. He spent two decades at Scripps Networks, starting as a station manager in the Detroit, MI affiliate; eventually becoming President of Scripps cable networks company from 2005 to 2013. This is just dishonest, especially since NPR became what amounted to a voice of the opposition in its coverage of this dysfunctional federal agency. Mr. Mohn was pressed about his leadership in a tense NPR interview and later apologized to employees for not taking action sooner. The other is the fight for donors. Lansing, who is 62, is. The network's fight for listeners' time has become more feverish. A review by the House Foreign Affairs Committee faulted the agency for insufficient oversight but noted that an internal task force was already having an impact. In an interview, Mr. Lansing called the ads a rogue incident and said it had been corrected. Michael A. McCoy for NPR A federal inspector general's investigation has exonerated six government executives who were suspended last year after raising red flags about actions taken by. Scripps Networks September 5, 2019; Washington, D.C. - The NPR Board of Directors announced today that it. Leading the organization through it all is CEO John Lansing, a longtime media executive who has been on the job since October 2019. Weve seen a gradual comeback. Lansing served for ten years as a visiting faculty member at the Poynter Institute for Media Studies. Instead, Whitney really helped us to buckle down with discipline, understand what's going on, and meet with women of color [in the organization], as we're doing tonight in our executive committee meeting, which we do regularly now. So were now into the new fiscal year. The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War II. NPR's search for a new CEO is finally over! Lansing says even that proved overly optimistic. You have shows like All Things Considered and Morning Edition, which will continue to be broadcasting tent poles, Mr. Lansing said. "Governments around the world are increasingly cracking down on the free flow of information; silencing dialogue and dissent; and distorting reality," Lansing said in a speech he delivered in May to the Media for Democracy Forum. NPR I'm sure that's true even today. I subscribe to the notion of leadership as a servant leader, that the role of leaders is to support the team to do their best work. Dear NPR President John Lansing, I want to express my heartfelt appreciation for the powerful letter you wrote to NPR staff and the public about the horrific extrajudicial killing of George Floyd by Minneapolis police. So we were pleased to see SAG-AFTRA join our efforts. Scripps Company, Held senior management positions at Scripps-owned affiliates, including WEWS TV in Cleveland, Ohio and WXYZ TV in Detroit, Michigan, Early in his career Award-winning Photojournalist and Field Producer, Assignment Manager, Managing Editor, and News Director at several television stations. The varied broadcasters also offered jazz and other music to appeal to people under communist regimes using a soft form of diplomacy. Theres no question about it. Lansing: You have to imagine a picture, if you will. It all goes back to our mission: serving the American public, recognizing the American public is a diverse mosaic that makes America great and strong, and making sure that we're building systems and content that resonates with all Americans. At Colorado Public Radio, I think there was a $300,000 donation that came out of that. When that happened, it energized us to really double down on understanding where our weak spots were, what we needed to work on. But here, Lansing basically jumps over those disclaimers using the lame attribution of private citizen.. But thats our commitment. In May 2020, four NPR female hosts of color Garcia-Navarro, King, All Things Considered host Ailsa Chang and Weekend All Things Considered host Michel Martin sent a letter to Lansing . NPR was seen to align itself with federal workers at VOA who essentially conducted an internal uprising on government time, while NPR made quite clear in its coverage where it stood. "Nothing is nailed down yet except the principles and what we know we have to reach.". I was very pleased to see Code Switch named as Apples top podcast of the year. But it was not from a standing start. For July, NPRs 60 active shows among them Planet Money, Fresh Air and Wait Wait Dont Tell Me! were downloaded 141 million times and had nearly 21 million listeners in the United States, according to Podtrac. Last year, President Trump appointed Michael Pack as USAGMs CEO. Lansing started his news industry career at age 17 as a studio technician and cameraman at WPSD TV, Paducah, KY, where he was promoted to news photographer after two years. And its where our focus needs to be right now. He served on the Bellarmine University Board of Trustees from 2010-2016 and was vice-chair 2014-2016. At the same time, we have to think creatively. But were going to continue to follow up on that going into this year. Faces Of NPR showcases the people behind NPR--from the voices you hear every day on the radio to the ones who work outside of the recording studio. Lansing clearly had an ongoing interest in the USAGM story and the notion that that at some point along the line he did not provide his take, at minimum, to NPR reporting staff, on the story beggars belief. "What we've shown with podcasting is that we can take some of our core journalistic assets and we can create new formats and new programs around them and actually reach new audiences. They lost their objectivity and are now just pushing leftist ideology. As President, he held strategic and operational oversight of Scripps Networks Digital division and Scripps Networks Interactive, which includes six cable networks: Food Network, HGTV, Travel Channel, DIY, Cooking Channel and Great American Country. If we don't get this right, then our audience of the next 50 years will lack the diversity that would give it the ability to grow and thrive and prosper and even survive. Lansing: When we look at our strategic plan and our commitment to growing our audience of the future, its clear to us that every corner of NPR has a digital on-demand initiative thats critical to our success and that it makes more sense to have the digital assets closer to the work thats influencing our audiences and growing our audiences. How do you think that the North Star, the strategic initiative, is going? Lansing is a veteran executive and journalist who has spent decades leading complex media companies in growing their relevance and reach, while strengthening their business operations. Mohn placed an emphasis on fostering a more collaborative dynamic with the public radio stations that NPR serves and was given credit for making progress on that score. It didnt begin in the summer it accelerated in the summer. Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Acting Chief Business Editor Emily Kopp. And our number one goal is to improve our audience diversity. (Former long time member). An NPR spokeswoman said final decisions on which jobs will be eliminated should occur by the week of March 20. (On NPR's radio side, advertising takes the form of underwriting, as corporate sponsors are not permitted to call for listeners to purchase goods or services.). Talk about a force of nature. I, and the management team, all of us, we determined that was going to be a priority for the year 2021. Vegas PBS General Manager, Tom Axtell, announces his retirement. Podtrac, which measures the audiences of podcast publishers, has consistently placed NPR at the top of its monthly rankings. . And I would do a board-level review for the donor or donors as to where the business was, the value of the work we were doing, the things we were adding in terms of covering the pandemic. During 2021, we worked on that with Keith and with Diversity and Inclusion Manager Whitney Maddox. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. I have read and agree to the terms & conditions, Senior Vice President for Television in the broadcasting division of the E.W. "A really important strategic vector that we'll be talking about more within the company going forward is maximizing the value of the content wherever it can live and wherever the audience demands it," NPR Chief Operating Officer Will Lee says in an interview. He served for four years as the SVP, Television for the E.W. To be a part of creating the future of such an important institution is humbling, exciting, and a distinct honor.". What was it like for you to watch that happen? He guided the organization in becoming a leading developer of unique content across television, digital, mobile and radio platforms. NPR Selects Voice of America Boss as Its New Leader, https://www.nytimes.com/2019/09/06/business/media/npr-john-lansing.html. ", "I am thrilled to work with NPR's exceptional management team, staff and journalists," said Lansing. We couldnt be more proud of the quality and the depth of the journalism thats coming from the member stations, and it really has strengthened the entire system enormously. NPR plans to lay off about 10% of its current staff due to the soft ad market and a drop in revenue from corporate sponsors, as well as uncertainties in the global economy overall.
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