In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Speak to several members of the media at one time, especially during an incident. A campaign on hurricane awareness wont get much play in December. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. 3. The role of the pubic information officer - Weegy A. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. This is a release that you post online. For different audiences, you may need to write different products. Describe evolving media tools, including social media, for communication. Spelling- and grammar-checking tools (printed and computer software). Tammy Kikuchi: Having the Joint Information Center for this event was critical. AZ Department of Health Services Directors Blog. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Select the right media to reach the target audience. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Learn and respect your media contacts deadlines. The 8-Step Communication Model includes:A. Assess the current situation B. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Include information on evolving media contacts, instructions, and resources. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Describe how to effectively communicate orally and through written products. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. . Two PIOs talking to each other on the phone about a news story that involves both of their agencies. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Public information is a vital function in disaster operations that . wA{)K+Xk80538L``V[mvWS|?9U7 If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Your organization may have other format preferences, such as single-spaced and one-page only. Disclosing information to the public in ways that are easy to find and use. Refer to the list below. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Treat all media fairlydo not play favorites with reporters. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. University of California, Merced hiring Public Information Officer This process includes: Your goal statement expresses what you hope to achieve through your campaign. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. A goal that makes you stretch is good. Switchboard: (301) 447-1000 Brian Hyer: We had all kinds of questions. 524 0 obj <>stream The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. It can be taken alone or before Basic Public Information Officer Training (G290). Email. Managing public information is another fundamental element of emergency management. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. * The social media links provided are for reference only. C. Monitors costs related to the incident, and provides . 0 Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Tools to enhance the flow of public information are housed. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. The process for ensuring that a public information message was accurately conveyed is typically called: A. Public Information Officers | Indian Affairs - Native Americans in the A defining characteristic of wiki technology is the ease with which pages can be created and updated. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. A PIOs proactive approach to public information enhances credibility in messaging. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu They have access to the officials. ), John enjoys boating, swimming, and to fish. Public Information and Warning . (Incorrect), John enjoys boating, swimming, and fishing. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. 1. 0. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Tammy Kikuchi: The response was overwhelming. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. 1955 0 obj <>stream How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Manages resources including supplies, personnel, and equipment. This awareness-level training is suitable for new PIOs. Providing information and access to newsmakers. Check with them to see if the location selected for a media area will allow them to accomplish this connection. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. They can be seasonallike hurricane preparedness week. What will you change in future campaigns? Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. How knowledgeable is the audience on this topic? Identify contacts and sources that are relevant to your organization. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. B. is not bound by public record laws. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Are there cultural differences to take into consideration? (Passive). For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Click on a program for additional information. 3 Step Guide for Assistance. . Write out the full term on first usage, as appropriate. Practice talking in 5-second to 8-second sound bites. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. 140-character stand-alone micro-blog statements. This course can provide a basic understanding of the PIO function for those new to the position. You cant manage who shows up but you can and should manage contact with the site. Show emotion as appropriate, but dont use big gestures. In other words, express parallel ideas in parallel grammatical forms. What is the community sentiment toward your organization or the issue? Quantify results when evaluating public information efforts. This course should take approximately 7 hours and 25 minutes to complete. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Students also learn message development and . Contact local, tribal, territorial, and State press associations to obtain media lists. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. .. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! They can be timelesslike encouraging children to be active. That you will get them information and be back to brief themand then do so. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. They focus on specific issues or programs to move the public to take action. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Admissions Fax: (301) 447-1658, Independent Study Program Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Speculation C. Summarizing D. Bridging, 12. The test questions are scrambled to protect the integrity of the exam. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. . Conduct research to determine which tool is best to meet your agencys needs. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. People use technology to tell others that they are okay. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. In the next lesson you will learn how to communicate effectively when an incident happens. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. (Unit 4), Apply public information techniques to a 5% scenario. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Creates a positive impression of your organization. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. endstream endobj startxref One that is completely out of reach is de-motivating. News releases should adhere to the Associated Press (AP) Stylebook. Sound bite B. Evolving media (Web sites, email, blogs, social networking sites, etc.). 16825 S. Seton Ave., Emmitsburg, MD 21727 Score .9906. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. All goals should have a target date for completion. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. A well-executed interview will likely not A. advance leaderships goals. Resource Typing Definition for Response . The most popular social networking sites have groups, which offer chat boards for members. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us A tornado strikes in the Midwest. PDF Public Information Officer - FEMA Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Do not be afraid to put bad news first if that is the message. Sit on your coat tail to keep your jacket from riding up. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) FEMA IS-29: Public Information Officer Awareness Course Summary Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. 1. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. The word zombie comes from Haitian and New Orleans voodoo origins. B. Include email addresses and Internet sites for the media contact. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Identify how messages should be conveyed. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Your media list should be current, complete, and tailored to your organization. %%EOF 18. Example: Press Release Using Inverted Pyramid Format. Public Information Officer Jobs and Salary