Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Some celebrities may choose to invest actual dollars into a brand and get behind it. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. Needless to say, corporations were ready to pounce when she turned pro two years later. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. Soon after, Jenner released her Puma Fierce line. Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. 4. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Coca-Cola Script Recycled Bottles Unisex Tee . Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. . In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. The Muppets. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. Required fields are marked *. To say Logano is invested in theCoca-Colacompanyis a massive understatement. Rita Ora has a reported net worth of $30 million in 2023, a . Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Check your inbox and click the link. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. It has to create a lasting brand impression. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Pepsi is big on promotional content on social media. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! To that end, most Stacker stories are freely available to Top 5 Highest-paid Athletes in the World for Twitter Posts. March 18, 2021. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. But in 2013, he renegotiated, according to a report at the time from Reuters. When a company wants to sell you something these days,it needs to do more than just show you the product. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . Hebought the entire Armand de Brignac Ace of Spades label in 2014. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Coca-Cola vs. PepsiCo. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. The campaign aims to deepen . While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. This was around $94.5 million. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. . According to the publication, this move upset Kanye West, who has his own deal with Adidas. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Coca-cola . But, this might be small change compared to how much her fashion empire brings in. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. The belief of getting high quality product. But do you know how much Athletes earn for just one tweet. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. distribution partner, email us at While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. And for dazzling celebs, just plain old tap water won't do the trick. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Click through to find out which celebrity endorsement deals were worth the most. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Spieth has highlighted the brand on his social media as well. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Add to Cart. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. The company reportedly paid her $12 million, plus sales incentives. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. The German shoe company agreed to pay the runner $10 million a year. An interesting thing to note is he has also endorsed with Coca-Cola in the past. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . LeBron James sponsors and endorsements. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. But, this might be small change compared to how much her fashion empire brings in. Coca-Cola Silver Bottle Opener . That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . restrictions, which you can review below. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity "Coca-Cola, ugh," he said. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. A post shared by Joey Logano (@joeylogano). Endorsement Fee- 5 to 7 crores a day. . How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Now, the company is doing it again, risking another outcry. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Here's another company that used YouTube to endorse their brand with a significant effect. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Published July 14, 2021 Updated Aug. 11, 2021. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Find out which celebrity endorsement deals were worth the most. Shes the leading lady in a string of Natural Match hair color commercials. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Spieth has held his sponsorship deal with Coca-Cola since 2016. 2021 at 7:30 AM 6 minute read . Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. 5 fragrance. Another celebrity on the list is the queen . The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Sorry, something went wrong. Coca-Cola Enjoy Bottle Gift Tube. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Please try again. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. These offers do not represent all deposit accounts available. Has the Pandemic Impacted Influence for NBA Draft Prospects? Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . But instead of placing jolly old Saint Nick in his red costume center stage, the . Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. That's mainly because of her successful endorsement career. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Neymar, soccer - Brazilian National Team. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Stacker distribution partners receive a license to all Stacker stories, According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Most recently Coca Cola stock price is increased by about 24% in the past 3 years. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. There was an unknown error. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Soft drinks, energy drinks, different product lines. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. She even wants her dad to sign up for one. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. Posting contests, promo offers, event sponsorship, partnerships, etc. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. In doing so, youre agreeing to the below guidelines.
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